CDEK Armenia Illustrations

In this illustration series for CDEK Armenia, I was invited to explore a simple but powerful question: what if a package could carry more than just an item - what if it could carry time, memory, and love? This visual story unfolds in three parts: 1. A Vardavar splash-filled delivery in an Armenian village 2. A grandmother knitting and packing a handmade sweater 3. The final handoff in Yerevan, connecting generations through a courier and a box I approached this brief not as an ad, but as a short story - told through color, texture, and intimate everyday scenes. Each panel was illustrated to feel lived-in: from drying lavash and floral carpets to playground puddles and tiled entryways. The CDEK courier becomes the silent connector in all three acts. The project was designed for local digital promotion and billboard use, but I expanded it into a full collection of mockups -including posters, product packaging, and phone cases - to explore how storytelling can spill beyond the screen.